raizparaguay.com

Just another WordPress weblog

Archive for April, 2010

Super Bowl dilemma Are the ads worth the price

28 Apr 2010

“It’s a rip-off,” Ross said. “It’s not really worth it from an advertising television point of view.”

• Click here for more Super Bowl stories.

“There’s no other time in the world during the year when you have both a captive and a captivated audience,” he added. Costantini these days is partner and chief creative officer of On Ideas, an advertising agency in Jacksonville, Fla.

Marshall Ross

“We think it helped put GoDaddy on the map,” he s

Google reveals Chrome extensions plan

26 Apr 2010

• Bookmarking/navigation tools: Delicious Toolbar, StumbleUpon, Web-based history, new tab page clipboard accelerators.

• Features: ForecastFox, FoxyTunes, Web Of Trust, GooglePreview, BugMeNot

And guess what? Google’s dependence on advertising notwithstanding, one of the extension examples the company points to is the ability to block advertisements.

Demand for extensions is real.

Google has published its plan to build into

Street View, more nav options come to iPhone 2.2

21 Apr 2010

According to screenshots posted at iPhoneYap.com, the navigational instructions work for driving, walking, and the bus. Given Google’s recent Google Maps improvements, I wouldn’t be surprised to see it working for subways and other public transit, too.

Also in the second beta, according to MacRumors, the 2.2 release notes “indicated that line-in audio accessories are now supported in the SDK,” or software development kit. So perhaps the iPhone and iPod Touch will

IBM gets DARPA cognitive computing contract

20 Apr 2010

But is it a good thing for science to try to re-create the brain’s power?

“The mind has an uncanny ability to integrate information from a variety of sensors, such as sight, hearing, touch, smell and can create categories of time, space and interrelationships effortlessly,” said Modha. “There are no computers that can even remotely approach the capabilities of the mind. The mind arises from the wetware of the brain.”

“Together, these three trends allow us to uncover t

How to predict gadget success

19 Apr 2010

The same factor was likely at work with
Apple’s iPod success. The iPod is not as widely available at retail locations, or priced nearly as well as some of its competitors. Yet it’s dominated the MP3 player market because of its convenient eco-system of iTunes software for organizing music files, iTunes Store, and the accompanying iPod.

Sometimes even a well-designed and innovative product can still be a total dud. See the Apple Newton.

A prime example of t

Google Profiting from failure

19 Apr 2010

Indeed, it wasn’t Carr’s comparison of why Google is much like Microsoft (Google controls the online economy, while Microsoft controls the desktop economy) that I found most interesting, but rather his explanation of why Google can fail so routinely in its product launches…and have that failure feed into its top-line revenue:

Shrewd on Google’s part, and insightful on Carr’s for figuring it out. It’s also cause for concern for those of us in businesses that have far

Senate panel approves RIAA-backed copyright bill

19 Apr 2010

“We all know that intellectual property makes up some of the most valuable, and most vulnerable, property we have,” said Senator Patrick Leahy (D-Vt.), who introduced the bill with Sen. Arlen Specter (R-Pa.) in July. “We need to do more to protect it from theft and abuse if we hope to continue being a world leader in innovation.”

In general, the bill toughens civil and criminal laws against counterfeiting and piracy. For instance, it amends current trademark law to double the sta

YouTube gets NCAA games

18 Apr 2010

When I contacted YouTube, all they would say was: “This is a program that we are running with one of our long standing partners around popular premium content. We’re excited that the YouTube community will have the opportunity to watch March Madness on YouTube and look forward to hearing from them about their experience.”

I don’t understand why CBS wouldn’t have promoted this more in order to take full advantage of YouTube’s enormous audience. YouTube, by far the Web’s largest vi

Indulge yourself with a high-end desktop audio sys

18 Apr 2010

I love the look of the Decco’s curvy cabinet and satin-finished aluminum front panel, decked out as it is with a row of five input buttons and a silky feeling volume control. Trust me, you won’t ever need to consult the owners manual to play the Decco; you select a source, say, USB, and adjust the volume to your liking, that’s it. Oh, and sitting behind the little “window” next to the volume control you can’t miss the vacuum tube. Its golden glow is a welcoming beacon to audiophiles, a visual

Economy’s ‘fundamental reset’ hurts Microsoft earn

17 Apr 2010

Apple is winning in this market because customers really like its technology. Microsoft has failed to “wow” its prospective and existing customer base.

With both Intel and Apple reporting somewhat rosy earnings in the face of the harsh economic climate, it’s clear that the problem really isn’t with the industry, which is soft but not terminal. No, the problem is Microsoft.

In these three ways, among others, Microsoft is showing that it can bridge the gap between